Apr 15
County Theater Doylestown, PA
TicketsEmily Falk
Professor of Communication, Psychology, Marketing, and Operations, Informatics, and Decisions (OID), University of Pennsylvania
Josie and the Pussycats— Why did I buy that? Mass media marketing and consumer behavior
Program Description
Before the film starts, Emily Falk, professor of Communication, Psychology, and Marketing at the University of Pennsylvania, will deliver a brief presentation on how advertising in mass media can change behaviors in consumers. Emily’s talk also coincides with the release of her latest book, What We Value.
Film Synopsis
A girl group find themselves in the middle of a conspiracy to deliver subliminal messages through popular music.
They're three small-time girls with big-time dreams. The comic-book rockers go live-action in this music-business parody. Josie (Rachael Leigh Cook) and her pussycats, Melody (Tara Reid) and Valerie (Rosario Dawson), think they've hit it big when they get a call from a record-company executive (Alan Cumming). But their claws come out when they discover they're shills in a plot to feed teens subliminal messages!
Photo credit: MGM
About the Speaker
Emily Falk is a Professor of Communication, Psychology, Marketing, and Operations, Informatics, and Decisions (OID) at the University of Pennsylvania; Vice Dean of the Annenberg School for Communication; Director of the Communication Neuroscience Lab; and Director of the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.